Zero Party Pulse

  • Improve marketing

  • Offset CAC

  • Convert more visitors

  • Identify growth opportunities

  • Provide value to customers beyond a sale












Why is Zero Party Data Important for eCommerce Brands?

Subscriber opt-in rate does not matter. The rate at which they convert matters.


In-platform ROAS is not the end measure of an ads success. True return on ad spend occurs outside of the timeframes that platforms measure for. The success of an ad depends on the quality of the traffic it's driving.


Most product pages lack context about customer's buying motivations and stifles conversions. Contextual product pages come from contextual data about the likes, motivations & buying timelines of visitors who convert more than others.


Email marketing will not make people need or use more of what you sell. The point is to get in front of people during times most likely to influence a purchase according to customer's buying cycles.



1. Collect Data:
↳ what matters to customers in the products you sell
↳ what their timeline for purchasing looks likeSTOP trading discounts for ONLY an email + phone number. Instead, use the signup as an opportunity to gain hidden context about what matters to your customers by collecting 3-4 datapoints at a point of intent. The result:
• insights for improving ads
- relevant email marketing
- improved customer journeys
- predictive modeling based on intent signals to improve repurchase cycles


2. Analyze Data:
Looking at the data collected and identifying which datapoints result in more/less conversions. This is how we identify the quality of an audience, which are the visitors with the highest statistical odds of purchasing AND re-purchasing. The point is to understand the reasons why some visitors purchase more than others so that we can market to them by catering to their unique motivations and reasons for shopping.


3. Leverage Data:
Identify & acquire visitors with higher odds of converting and repurchasing in paid ads. Send emails during times most likely to affect a purchase based on the time between orders of various segments. Optimize product pages by formatting in the order of the top-converting datapoints of your highest-quality audience.